Hi, I'm Casey, a Marketing
& Content Specialist
from Jacksonville, Florida.

I thrive on storytelling, strategy, and connection. Whether breaking down complex topics into easy-to-digest insights or crafting content that educates and inspires, I love creating marketing that feels effortless and impactful.

Over the last 15+ years, I've built a career turning ideas into results-driven marketing strategies. I started out designing SEO-friendly websites, then moved through industries like SaaS, legal, and higher education, refining my expertise in digital marketing, content strategy, and email marketing. But at my core, I'm happiest when my work helps people—whether that's guiding travelers toward their next adventure, smoothing out business operations, or making healthcare information more accessible.

Check out some of my work below, as well as some testimonals from my managers and colleagues. You can view my complete resume on the About Page. Let me know if you'd like to connect on how I can contribute to your marketing team and company goals!

View My Resume

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Featured Work

Mini Course Digest

Problem: We didn't have one place for members to access Mini Course resources.

Solution: Using segmentation and smart content, I created three versions of this email targeting different audiences and the courses they would find the most helpful.

Results: This email repeatedly performed well, with one send resulting in 300+ clicks and 30+ signups to 3 of the programs featured.

Adv Challenge

Problem: Partnered with Content Team to drive usage with Advancement audience segment.

Solution: We came up with a challenge to launch in the new year. I worked with the SMEs to pull the appropriate content, then partnered with the graphic designer on creating the landing page. I created all email marketing efforts, including templated and personalized sends.

Results: We had 62 advancement professionals complete the assignment. We received feedback that this exposed them to content they didn't know was available. Resulted in at least one upsell membership.

Pricing Blog

Problem: Sales and Marketing were at odds at having pricing page featured on our website.

Solution: I had an idea after attending HubSpot's INBOUND 2018 conference. Sales didn't want numbers featured anywhere. So I wrote this SEO optimized, throught leadership blog that focused on the main factors that influence the price of a WMS. I also created a corresponding downloadable pdf.

Results: This blog became a key driver of inbound leads and those that came in had a high close rate. This is still used by the Business Development team to qualify leads today.

View on LinkedIn

View the Landing Page

View Blog as a PDF

A Few Things I'm Proud of:

🌟 Driving organic growth by developing SEO-focused thought leadership content.

🌟 Building email campaigns that don't just land in inboxes but actually get read and acted on.

🌟 Creating frictionless content experiences that simplify the buyer's journey and improve engagement.

🌟 Bringing people together through event marketing, trade shows, and webinars.

What I Do Best

📝 Content Strategy & Storytelling – Blogs, website copy, email marketing, and thought leadership.

📩 Inbound & Email Marketing – Segmented campaigns, lead nurturing, and marketing automation.

📊 SEO & Demand Generation – Creating high-value content that attracts and converts.

🎤 Event & Webinar Marketing – Strategy, execution, and audience engagement.
🔍 Brand Positioning – Crafting messaging that connects and builds trust.

Social FB Campaign

Campaign for Crescendo Amelia to promote their Holiday Show. Resulted in 102 responses to their FB events and helped influence 5 sold out shows.

LinkedIn Post

Attended a Social Media Expo about AI. Shared my experience at the event, networking contacts, and some great tips for how to use AI in social media.

Demo PowerPoint

During the pandemic, the Sales and Solution Consulting team entered in a demo contest with partners. You had to demo software without actually using the software. I worked with Seth and Dathan to create an actual working demo of RF-SMART in a PPT presentation. We even through in the use of GIFs for some flare. The result: We made it to the Final Four and fostered connections along the way!

Watch The Presentation

Awards & Recognition

High Altitude Award: Holli Anderson, Marketing Manager - RF-SMART

“For the last several months, you have worked tirelessly to complete a website upgrade and migration (172 pages!) to HubSpot. You tackled this project while balancing your day job and focused on helping to generate 140+ leads each month. I consistently hear feedback from team members that you are quick to reply to their requests and always provide thorough work … and they are not always aware of the workload that you are balancing. Thank you so much for being easy to do business with and working so hard for RF-SMART. You are a great addition to this team, and I am very happy to see you thriving in your new role! Great job Casey, and congratulations on the High Altitude Award!”

Heath Boice-Pardee, Colleague- Academic Impressions

Casey's talent, expertise, energy and loyalty are top notch.

Grace Oh-Willeke, Colleague - Academic Impressions

Casey is incredibly talented & hardworking & would be a great addition to any team!

Stephen Morgan, VP of Sales and Marketing - RF-SMART

You are truly a valuable member of the team, and it is exciting to see how you continue to develop your skills. You then quickly figure out ways to apply them to benefit the whole team. You also maintain a great attitude and are always quick with a beaming smile! Thank you for all you do!

Get in touch at caseyrebman@gmail.com

Learn More About My Career

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Hi, I'm Casey, a Marketing & Content Specialist from Jacksonville, Florida.